Senior Marketing Manager

Who we are

CAR FOR YOU is a startup seeking for a dynamic, self-motivated and entrepreneurial marketing professional to grow and maintain our B2C and B2B customer base.  

We’re committed to helping car shoppers and buyers find the car that is right for them and helping car sellers find the best deal. Through our Joint Venture ownership (Tamedia and AXA), we have access to a huge network to collaborate in terms of performance strategy, mix and  data intelligence. We are searching for a team member who is ambitious to create marketing communication concepts which help to make CAR FOR YOU the most modern and customer-focused marketplace for buying and selling vehicles in Switzerland. Therefore we would like to use the significant data of the Joint Venture eco system provided to achieve our ambitious goals.

The position presents an opportunity for the ideal candidate to shape the marketing commiunication of a new brand. We seek a candidate with native level proficiency in German and fluent English. This Senior Marketing Manager position will be in the Zürich office of CAR FOR YOU.

Who you are

  • Self driven and dedicated marketing professional who is pushing the status quo to a higher level
  • Solution-oriented; happy to learn and to share knowledge
  • Familiar with the workflow of a startup as well as those of a corporate environment
  • A customer focused person with a passion for excellent customer experience
  • Curious for the root cause of the customers pain and keen to create solutions

Your responsibilities and skills

  • Marketing activities: create and implement digital multi channel communication; think end to end in terms of consumer marketing and sales communication
  • Content Framework: manage the content execution with internal and external stakeholders; prioritize topics based on KPIs and assure consistency of messages
  • CRM / email marketing: establish CRM-based email marketing (B2B and B2C); Design processes and manage marketing related CRM requirements
  • Coordination: Create and maintain marketing roadmaps; Maintain accounted marketing budgets
  • Networking: support existing and establish new strategic marketing collaborations within the joint venture eco system to amplify our marketing impact
  • Buzz marketing: realize existing ideas and create new ones to catch the attention of our users B2C and B2B
  • Management: lead a junior marketing manager who is in charge of executing ATL and BTL activities like ads, events, sponsoring and social media communication
  • Way of working: Close collaboration with the CMO and senior performance marketing manager; with sales and product management of CAR FOR YOU and with our partners AXA and Tamedia

Our requirements

  • Successful post-graduate (Bachelor or MBA) in business economics, digital marketing or equivalent
  • 8 to 10 years experience in B2B and B2C marketing (BTL, ATL)
  • Minimum 3 years experience in a digital first-environment
  • Marketing automation: experienced in setting up CRM-based email campaigns
  • CRM management: define marketing requirements and processes
  • Campaign management: Track record in setting up end to end user experiences
  • Project management: ability to simultaneously manage multiple projects independently
  • Time management: able to juggle many tasks; able to stay focused on the top priorities; able to keep projects on track by identifying and removing obstacles
  • Stakeholder management: autonomously maintaining close contact to various internal and external stakeholders
  • People management: Minimum 1 year leadership experience in coaching and mentoring a junior marketing manager
  • Language skills: German and English: able to write detailed, unambiguous and complete briefings in English and German

Nice to have’s

  • Background in performance marketing
  • Ability to communicate in French and Italian
  • Experienced in working with agile methods and/or Scrum

What we offer

  • A great team of 30 people, passionate to deliver a great experience to our user
  • A global team composed from more than 20 countries
  • A choice: You choose of either 80% or 100% work rate
  • Flexibility in office and home office hours
  • Lunch checks, fresh fruit, company parties and free coffee! 
  • A culture of respect, transparency, fairness and fun

Please send your application in English, when you are German mother tongue and vice versa.  All non natives of English or German, please send your application in German.

We do not accept unsolicited CVs from Third Party Agencies.

Gerne können Sie die offene Position mit Ihrem Netzwerk teilen!


Badenerstrasse 567
8048 Zürich Wegbeschreibung + 41 43 588 10 00

Die moderne Schweizer Fahrzeugplattform

CAR FOR YOU AG ist ein Joint Venture der Unternehmen AXA und Tamedia.

Mit der kürzlichen Lancierung und dem Ziel mittelfristig die Nummer 1 im Schweizer Markt zu werden, starten wir mit frischem Wind in die Zukunft.

Schliesse dich an und werde Teil des Teams. 
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